EXPERIENCIAL

DESIGN

RE-IMAGINING

AN ERA

00 |  CONTEXT

Every year RL puts on a Christmas party for staff. This year the planning committee brought glitz and glamour to the evening, having guests feeling like a million bucks.

Working on this particular event gave me the opportunity to really explore and push my creativity beyond just visually. RL is a diverse, inclusive company and I wanted that to show through various touch points during this event. This was very important to me because through these somewhat minor details, I knew it would be a delight for the guests.

01 |  TEAM

  • Ashwinie Ramesh, Events Co-op

  • Kate Zaparanuik, Brand Experience Manager

  • Shakura Galloway, Designer

  • Additional Support from: External AV and Decor company

02 |  THEME

Rifting off the already stunning architecture of The Carlu, a minimal design approach was taken, utilizing decor and lighting to transform the various spaces in the venue.

Space 1 - Main Foyer, Great Gatsby

Space 2 - Round Room, Speakeasy

Space 3 - Candle room, Hollywood glam ( photo-op space )

Space 4 - Theatre, Hollywood

03 |  DIGITAL

Design reflection | preliminary

This being my first time designing solo for an event this size, I was extremely excited for the challenge.

The design concept initially was very detailed. To ensure I would be able to keep up with timelines and easily use the branding throughout all aspects of the event, I refined the idea.

DELIVERABLES

  • Email banners

  • Animated screen projection

  • Typeform design

04 |  ANNIVERSARIES

Staff who are celebrating 5, 10, 15, and 20 years at the company get an award and gift.

  • Source and produced in-house

  • Cut by hand

  • Custom hand-lettered envelopes

I really wanted to give staff a more personalized card but while trying to outsource, the cost was just not in the budget. I was able to create these cards in-house and for more than a fraction of the cost.

Whenever a project allows, and it makes the most sense, I like to use my passion for hand-lettering. It's an extra little touch that goes a long way.

ADDITIONAL DELIVERABLES

  • Custom champagne bottle card

  • Final packaging

04 |  MAIN FOYER

Continuing the Candygram initiative created by Pansy Cheung for the previous year’s Christmas party, I added a sign to the activity to get staff engaged.

Content support - Kate Zaparanuik

ADDITIONAL DELIVERABLES

  • Activity sign

  • Bar menus

04 |  SPEAKEASY

I had the most fun working on the Speakeasy! Ashwinie came up with an incredible idea of creating prohibition signs inspired by the WANTED signs from Harry Potter. Flushing out this idea took on a life of it’s own. We then created this secret entrance to the Speakeasy, which was lit up with the RL logo and lavish red lights.

 

Guests were served delicious Hors d’oeuvres and serenaded by the amazing Jazz and Cocktails group from Toronto.

ADDITIONAL DELIVERABLES

  • Custom prohibition signs

  • Secret entrance set up

  • Bar signage

© 2023 by Shakura Galloway