00 | CONTEXT
Every year RL puts on a Christmas party for staff. This year the planning committee brought glitz and glamour to the evening, having guests feeling like a million bucks.
Working on this particular event gave me the opportunity to really explore and push my creativity beyond just visually. RL is a diverse, inclusive company and I wanted that to show through various touch points during this event. This was very important to me because through these somewhat minor details, I knew it would be a delight for the guests.
01 | TEAM
Ashwinie Ramesh, Events Co-op
Kate Zaparanuik, Brand Experience Manager
Shakura Galloway, Designer
Additional Support from: External AV and Decor company
02 | THEME
Rifting off the already stunning architecture of The Carlu, a minimal design approach was taken, utilizing decor and lighting to transform the various spaces in the venue.
Space 1 - Main Foyer, Great Gatsby
Space 2 - Round Room, Speakeasy
Space 3 - Candle room, Hollywood glam ( photo-op space )
Space 4 - Theatre, Hollywood
03 | DIGITAL
Design reflection | preliminary
This being my first time designing solo for an event this size, I was extremely excited for the challenge.
The design concept initially was very detailed. To ensure I would be able to keep up with timelines and easily use the branding throughout all aspects of the event, I refined the idea.
Animated screen projection
04 | ANNIVERSARIES
Staff who are celebrating 5, 10, 15, and 20 years at the company get an award and gift.
Source and produced in-house
Cut by hand
Custom hand-lettered envelopes
I really wanted to give staff a more personalized card but while trying to outsource, the cost was just not in the budget. I was able to create these cards in-house and for more than a fraction of the cost.
Whenever a project allows, and it makes the most sense, I like to use my passion for hand-lettering. It's an extra little touch that goes a long way.
Custom champagne bottle card
04 | MAIN FOYER
Continuing the Candygram initiative created by Pansy Cheung for the previous year’s Christmas party, I added a sign to the activity to get staff engaged.
Content support - Kate Zaparanuik
04 | SPEAKEASY
I had the most fun working on the Speakeasy! Ashwinie came up with an incredible idea of creating prohibition signs inspired by the WANTED signs from Harry Potter. Flushing out this idea took on a life of it’s own. We then created this secret entrance to the Speakeasy, which was lit up with the RL logo and lavish red lights.
Guests were served delicious Hors d’oeuvres and serenaded by the amazing Jazz and Cocktails group from Toronto.
Custom prohibition signs
Secret entrance set up